Running an oyster or mussel farm is equal parts artistry and logistics. You juggle tides, temperature swings, feed cycles, bio-fouling checks, harvest schedules—and then somehow turn all that chaos into tidy spreadsheets for regulators and investors. That’s exactly why we built Mussel App in the first place.
Now we’re taking the next leap with Shelly, a semi-AI, semi-human personal assistant that turns everyday conversations into clean, decision-ready data—no clipboards, no fiddly apps, no late-night number-crunching.
What Makes Shelly Different?
- Voice-First Data Capture
Out on the longlines, your hands (and gloves) aren’t made for typing. Just talk. Shelly’s lightweight speech-to-text engine captures stock counts, line conditions, or mortality notes in real time—even with the hum of a workboat in the background. - WhatsApp-Native Workflow
No new log-ins to remember. Shelly lives in the same WhatsApp groups you already use to coordinate crews. Drop a voice note or text message; the system automatically recognises the context (line ID, size class, date) and files it in Mussel App. - Human-Assisted Quality Control
We pair Shelly’s AI with a small team of aquaculture data stewards who review incoming entries. Spelling mistakes, odd stock codes, or wind-garbled dictation get fixed before they ever hit your reports. - Instant, Structured Reports
Once your data lands, Shelly pipes it straight into Mussel App’s analytics engine. In minutes you’ll see:- Latest assessment dates and size distribution
- Line-by-line growth curves vs. expected benchmarks
- Harvest forecasts updated every time new data arrives
- Two-Way Conversations
Need yesterday’s water-temperature trend or the age of a specific cohort? Ask Shelly in WhatsApp: “@Shelly age of Line 42?” She’ll reply with the number of days and a quick projection—no need to open a laptop.
A Day with Shelly on the Farm
- 6 a.m. – Crew heads out. Skipper fires a voice note: “Line 12, 40 metres harvested, 2.1 tonnes green weight.”
- 6:03 a.m. – Shelly transcribes, tags, and pings our data steward for a quick sanity check.
- 6:10 a.m. – Data flows into Mussel App. Your dashboard redraws forecast charts, adjusting the farm-wide harvest timeline.
- 4 p.m. – You open WhatsApp: “@Shelly send today’s harvest summary.” A PDF arrives with weights, crew hours, and updated biomass estimates—ready for the buyer’s logistics team.
Why Farmers Love Shelly
- Hands-Free Compliance – Traceability requirements are growing; Shelly keeps your paperwork audit-ready automatically.
- Better Forecast Accuracy – More frequent, cleaner data sharpens our growth-rate algorithms, so you harvest at peak value instead of relying on guesswork.
- Stress Relief – End the day knowing all your notes are already filed, corrected, and analysed.
Roadmap: What’s Next?
- Multilingual Commands – Spanish and Māori interfaces are in beta.
- Environmental Sensor Pairing – Auto-ingest from temperature loggers and oxygen probes.
- Crew Performance Insights – Optional module linking task times with output for smarter rostering decisions.
Ready to Put Shelly to Work?
If you already use Mussel App, Shelly can be activated in less than 30 minutes—no extra hardware needed. Not on board yet? Book a quick demo and we’ll show you how voice notes today turn into margin-boosting decisions tomorrow.
Shelly: Talk to your farm. We’ll handle the paperwork.
